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Yes, so I’ve built and launched over 3500 products and services ranging from, I worked on the materials for the Stealth Bomber so radar absorbing materials. You’ve sold thousands of products if I’m not mistaken. So let’s talk about the engineering side. Well that’s great advice and I remember you telling the audience at Basecamp when we met that day, that you had had dyslexia and it’s fascinating how you’re able to overcome some of those challenges. So the notion of you going back to school is actually kind of funny ’cause I would say, just figure out what you want to go learn, go find the person that is the best in the world and go talk to them.
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And so, I’ve done a lot of school but at the same time I haven’t done school in any normal way that anybody’s done it. But for the most part I had to struggle till I was almost about 25, 26, ’cause I never told anybody or my mom basically told me that, I should never tell anybody I have a disability like that because she was afraid that the system would take care of me and basically I wouldn’t be able to find my own talents. And so, I just pretty much signed up and I’m an auditor of all these different classes and so I find something that I’m interested in or that I need to know about and I just finagle my way in, I’m able to monitor classes or basically have, sign up for the degree. And so, one of the reasons why I’ve studied at all those places is primarily because I learn through … I’m a kinesthetic and an auditory learner so I actually have to learn by being in front … I can’t learn from books. So, little bit of my background is, the other thing you need to know is I’m dyslexic and I cannot read and write. I know you have some deep engineering roots so I’d love to talk a little bit about that and then kind of the disconnect, if you will maybe, between engineering and marketing. So I know I talked a little bit about your education background but let’s talk about your broader background. You know that it’s hard as a parent to try to teach math and science in a way, especially when they’re young, that they’ll understand it when you know the answer. You could go get that math degree you’ve always wanted. He studied at Michigan State, at MIT, at BU, at Harvard, Stanford … I’m beginning to think I might have to go back to school just to keep up with our guests on the show. So I’m excited to have Bob on and it’s funny, a little note about him is I’ve known him over the years but I wanted to make sure I pulled up his bio before we had him on the show and kind of like Luis Rodriguez at IBM on episode 43, Bob’s education background is stunning. And with that said, let’s enter the Brand Lab. He is the CEO of Re-Wired Group and we are talking about how people shop and why people buy.
#Divvy bikes chicago series#
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